National Tobacco Youth Campaign (2006-07)

Background

The National Tobacco Youth Campaign was undertaken during 2006-2007 and aimed to contribute to a reduction in the uptake and prevalence of smoking among young Australians.

The key messages aimed to encourage:
Two bursts of activity were implemented in the media buy. The first commenced on 26 December 2006 and the second in February 2007.

Non-English speaking background and Aboriginal and Torres Strait Islander communications were also included in the communications mix.

Campaign materials

Television Commercials


Print Advertising


Radio Advertising


Campaign Posters


Non-English Speaking Background materials

Radio

  • Arabic Arabic written in Arabic (MP3 1758 KB)
  • Cantonese Chinese written in Chinese (MP3 1758 KB)
  • Greek Greek written in Greek (MP3 1758 KB)
  • Italian Italian written in Italian (MP3 1758 KB)
  • Mandarin Chinese written in Chinese (MP3 1758 KB)
  • Vietnamese Vietnamese written in Vietnamese (MP3 1758 KB)

    • Print

  • Arabic Arabic written in Arabic (PDF 266 KB)
  • Chinese Chinese written in Chinese (PDF 236 KB)
  • Greek Greek written in Greek (PDF 204 KB)
  • Vietnamese Vietnamese written in Vietnamese (PDF 194 KB)

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