National Tobacco Youth Campaign (2006-07)
Background
The National Tobacco Youth Campaign was undertaken during 2006-2007 and aimed to contribute to a reduction in the uptake and prevalence of smoking among young Australians.
The key messages aimed to encourage:
- The primary target audience (young people aged 12-24 years) ‘to reject smoking’
- The secondary target audience (smoker parents) ‘to quit smoking in order to discourage your children from smoking’.
Two bursts of activity were implemented in the media buy. The first commenced on 26 December 2006 and the second in February 2007.
Non-English speaking background and Aboriginal and Torres Strait Islander communications were also included in the communications mix.
Campaign materials
Television Commercials
Print Advertising
Radio Advertising
Campaign Posters
Non-English Speaking Background materials
Radio
Arabic
(MP3 1758 KB)
Cantonese
(MP3 1758 KB)
Greek
(MP3 1758 KB)
Italian
(MP3 1758 KB)
Mandarin
(MP3 1758 KB)
Vietnamese
(MP3 1758 KB)
Print
Arabic
(PDF 266 KB)
Chinese
(PDF 236 KB)
Greek
(PDF 204 KB)
Vietnamese
(PDF 194 KB)
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