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Quitline 131848 The National Tobacco Campaign
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Script from the Lung Television Commercial

Script and Images from the Lung Television Commercial

VIDEO

Audio 
A LONE WOMAN HAVING A SMOKE BREAK OUTSIDE AN OFFICE ON A WET WINDY DAY. SHE CUPS HER HANDS TO SHIELD HER LIGHTER FROM THE WIND. woman lighting up cigarette outside building
AS SHE INHALES WE FOLLOW THE SMOKE THROUGH HER LIPS AND DOWN HER TRACHEA INTO DARKNESS.VO: Every cigarette is doing you damage.woman inhaling cigarette smoke
WE ENTER HER LUNGS, TRAVELLING THROUGH EVER-SMALLER SPACES AND SETTLING ON A LANDSCAPE OF DELICATE LUNG TISSUE, LIKE THE FINE TEXTURE OF A SPONGE.Lungs are like sponges, with millions of tiny air sacs for transferring oxygen.smoke travelling down trachea
AS SMOKE IS PULLED AND PUSHED THROUGH IT, WE SEE THE MEMBRANE BEING EATEN AWAY, CREATING UGLY, BLACK, TAR-RIMMED CHAMBERS.Every breath of tobacco smoke, attacks them.smoke entering lungs
THE 'ROTTING' CONTINUES. THE LUNG IS TURNING GREY/ BROWN.No wonder smokers feel short of breath; their lungs are rotting. membrane of lungs being eaten away creating black tar rimmed chambers
WE REVERSE BACK UP THE TRACHEA AND OUT OF OUR SMOKER'S MOUTH TO SEE HER STILL PUFFING AWAY. Every cigarette is doing you damage.every cigarette is doing you damage
SUPER: EVERY CIGARETTE IS DOING YOU DAMAGE. QUIT 131 848.
THE NATIONAL TOBACCO CAMPAIGN.
A FEDERAL, STATE AND TERRITORY HEALTH INITIATIVE.		 

 

Page currency, Latest update: 14 February, 2006