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Quitline 131848 The National Tobacco Campaign
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Script from the Eye Television Commercial

Script and Images from the Eye Television Commercial.

Video

Audio 
A MIDDLE AGED MAN IN HIS CAR IS LIGHTING UP A CIGARETTE. man inhaling from cigarette
AS HE INHALES WE FOLLOW THE SMOKE INTO HIS MOUTH.VO: Every cigarette is doing you damage.
TRAVEL DOWN TRACHEA.Chemicals from tobacco smoke get into your blood stream and can damage the delicate blood vessels inside your eye.
CUT TO CLOSE UP EYE HELD OPEN BY SPECULUM AS WE ZOOM IN THROUGH PUPIL TO INTERIOR.We now know that smoking is a major cause...close up of eye held open by speculum
THE SURFACE OF THE RETINA BECOMES BLOTCHY.... of irreversible blindness.image of blotchy retina
EXTREME CLOSE UP AS A CAPILLARY BURSTS.Every cigarette is doing you damage.
CUT TO DARK 'BRUISE' SPREADING ACROSS RETINA.  image of bursting capillary
WE REVERSE UP THE TRACHEA AND OUT OF THE MOUTH TO FIND OUR DRIVER STILL PUFFING AWAY. 
man exhales smoke
SUPER: EVERY CIGARETTE IS DOING YOU DAMAGE. QUIT 131 848.
THE NATIONAL TOBACCO CAMPAIGN.
A FEDERAL, STATE AND TERRITORY HEALTH INITIATIVE.		END VO: Authorised by the Federal Government, Canberra 
every cigarette is doing you damage

 

Page currency, Latest update: 14 February, 2006