Tar Information Sheet

Background to ‘Tar’ advertisement .

Questions and Answers

Isn’t this just ‘sponge’ all over again?
This advertisement certainly calls upon the same metaphoric depiction of tar that is inhaled from cigarette smoke as was used in the ‘sponge’ advertisement in 1978. Many young people today are not familiar with the ‘sponge’ campaign and do not realise just how much tar they inhale from cigarettes - for them this is important news.

For those who remember the ‘sponge’ campaign, this new advertisement aims to highlight and reinforce the fact that every cigarette delivers tar into smokers’ lungs.

How did we measure the amount used in the advertisement?
The amount of tar depicted in the advertisement is 150mls.

This figure was reached using recent research on average cigarette consumption in Australia. From this, we estimated tar quantities based on the rated (side of the pack) levels after adjusting for the fact that these levels considerably underestimate actual consumption.

What is cigarette tar?
'Tar' describes the particulate matter which, generated by burning tobacco, forms a component of cigarette smoke. Each particle is composed of a large variety of organic and inorganic chemicals consisting primarily of nitrogen, oxygen, hydrogen, carbon dioxide, carbon monoxide, and a wide range of volatile and semi-volatile organic chemicals.

In its condensate form, tar is a sticky brown substance that is the main cause of lung and throat cancer in smokers. Tar can also cause unsightly yellow-brown stains on fingers and teeth.

What about ‘light’ cigarettes?
Cigarette companies use words like ‘light’, ‘extra light’, ‘ultra light’, ‘mild’ and ‘special mild’ on the packaging of cigarettes which have been tested by machines to contain less tar and nicotine than regular brands. Many people assume that ‘light’ cigarettes are not as harmful. However smokers of ‘light’ cigarettes breathe more deeply, smoke more often and inadvertently cover up the ventilation holes in the filter with their fingers, absorbing the same amounts of dangerous chemicals from so-called ‘light’ cigarettes as they would from a ‘regular’ brand.

Every cigarette results in dangerous deposits of tar in the lungs of smokers.

Where does the tar go?
Not all of the tar remains permanently in your lungs. Some of the tar is exhaled when you breathe the smoke out, and some is coughed up. Tar that is absorbed by the lungs can cause lung cells to die. Cigarette smoke paralyses or destroys the ‘cilia’ - which are fine hairs that line your upper airways and help to protect against infection. When cilia are damaged, tar is able to penetrate further into your lungs, where it can do even more damage.

Immediate health effects from damage to your lungs include coughing and shortness of breath (or tightness in the chest). Damage to your lungs caused by smoking can lead to other complications such as emphysema.

If I give up, can my lungs recover from the damage?
Yes. Cilia that are paralysed (and not destroyed) can recover. Chest and lung conditions which are exacerbated by smoking can also improve, such as asthma and chest infections.

The sooner you stop, the better your chances of recovering.

What else is in cigarette smoke?
Cigarette smoke is estimated to contain over four thousand compounds, many of which are pharmacologically active, toxic, mutagenic and carcinogenic. There are also 43 known carcinogens in tobacco smoke.

Page currency, Latest update: 14 February, 2006