Script from the Tar Television Commercial

• Campaign Media
  National Tobacco Campaign Television Commercials, Radio ads, E-card and Screensavers from the 'Every Cigarette is Doing you Damage' campaign.

Video	Audio
A YOUNG GIRL OF AROUND TWENTY ALONE IN HER APARTMENT. SHE FINDS A SINGLE BENT CIGARETTE AT THE BOTTOM OF HER HANDBAG, STRAIGHTENS IT AND LIGHTS IT UP.
AS SHE INHALES WE FOLLOW THE SMOKE INTO HIS MOUTH AND DOWN HER TRACHEA.	VO: Every cigarette is doing you damage.
EXTREME CLOSE UP AS THE SMOKE PASSES ACROSS A MOIST AIRWAY WALL, LEAVING BEHIND A BROWN TAR STAIN.	Every time you inhale, tobacco smoke condenses in your lungs to form tar.
CUT TO A HEALTHY LUNG BEING SLICED OPEN.	This is a healthy lung.
A FULL BEAKER OF TAR IS POURED ONTO THE CUT SURFACE. CLOSE UP AS THE TAR SEEPS DEEP INTO THE DELICATE SPNGE-LIKE TISSUE.	And this is the amount of tar a pack-a-day smoker breathes in every year.
WE REVERSE UP THE TRACHEA AND OUT OF OUR SMOKER'S MOUTH TO SEE HER STILL PUFFING AWAY ON HER BENT CIGARETTE. SHE COUGHS.	Every cigarette is doing you damage.
SUPER: EVERY CIGARETTE IS DOING YOU DAMAGE. QUIT 131 848. THE NATIONAL TOBACCO CAMPAIGN. A FEDERAL, STATE AND TERRITORY HEALTH INITIATIVE.

 

Page currency, Latest update: 14 February, 2006