Script from the Lung Television Commercial
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VIDEO | Audio | |
| A LONE WOMAN HAVING A SMOKE BREAK OUTSIDE AN OFFICE ON A WET WINDY DAY. SHE CUPS HER HANDS TO SHIELD HER LIGHTER FROM THE WIND. | ||
| AS SHE INHALES WE FOLLOW THE SMOKE THROUGH HER LIPS AND DOWN HER TRACHEA INTO DARKNESS. | VO: Every cigarette is doing you damage. | |
| WE ENTER HER LUNGS, TRAVELLING THROUGH EVER-SMALLER SPACES AND SETTLING ON A LANDSCAPE OF DELICATE LUNG TISSUE, LIKE THE FINE TEXTURE OF A SPONGE. | Lungs are like sponges, with millions of tiny air sacs for transferring oxygen. | |
| AS SMOKE IS PULLED AND PUSHED THROUGH IT, WE SEE THE MEMBRANE BEING EATEN AWAY, CREATING UGLY, BLACK, TAR-RIMMED CHAMBERS. | Every breath of tobacco smoke, attacks them. | |
| THE 'ROTTING' CONTINUES. THE LUNG IS TURNING GREY/ BROWN. | No wonder smokers feel short of breath; their lungs are rotting. | |
| WE REVERSE BACK UP THE TRACHEA AND OUT OF OUR SMOKER'S MOUTH TO SEE HER STILL PUFFING AWAY. | Every cigarette is doing you damage. | |
| SUPER: EVERY CIGARETTE IS DOING YOU DAMAGE. QUIT 131 848. THE NATIONAL TOBACCO CAMPAIGN. A FEDERAL, STATE AND TERRITORY HEALTH INITIATIVE. |  |
Smoking and your body
Tobacco use reduces not only your life expectancy but your quality of life. Many medical conditions caused by smoking can result not just in death, but in living for years with disabling health problems.
Quitters help
Quitting smoking can be one of the most difficult, yet rewarding things a person can do. Most smokers' say they would like to quit, and may have tried at least once. Some are successful the first time, but many other people try a number of times before they finally give up for good.
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Parents and smoking
Smoking causes many harms to your body but also to those around you that are younger. How does your smoking affect the ones you care for?