Script from the Artery Television Commercial

Script and Images from the Artery Television Commercial.

VIDEO

Audio 
UNABLE TO FIND MATCHES, A YOUNG MAN LIGHTS HIS FIRST CIGARETTE OF THE DAY FROM THE STOVE. Picture of person lighting cigarette off stovetop
AS HE INHALES, WE FOLLOW THE SWIRLING SMOKE PAST HIS LIPS AND DOWN HIS TRACHEA.VO: Every cigarette is doing you damage.smoke travelling down tracea
AGAINST A DARK BACKGROUND WE SEE A SECTION OF HUMAN AORTA ON A KIDNEY DISH.This is part of an aorta, the main artery from the heart.A secion of an aorta with  deposits being squeezed out of it
A DOCTOR'S HAND PICKS IT UP AND SQUEEZES ALONG ITS LENGTH. YELLOW CHEESY 'GUNK' COMES OUT LIKE TOOTHPASTE.Smoking makes the artery walls sticky and collect dangerous deposits.a doctor's hand picks up the aorta and squeezes cheesy gunk out of it like toothpaste
HE FINISHES SQUEEZING AND LAYS THE ARTERY DOWN.This much was found in the aorta of a typical smoker... aged thirty-twosmoker exhaling smoke
AS OUR SMOKER EXHALES, WE REVERSE BACK UP HIS THROAT TO SEE HIM PUFF AWAY BLISSFULLY UNAWARE.Every cigarette is doing you damage.Every cigarette is doing you damage
SUPER: EVERY CIGARETTE IS DOING YOU DAMAGE. QUIT 131 848.
THE NATIONAL TOBACCO CAMPAIGN.
A FEDERAL, STATE AND TERRITORY HEALTH INITIATIVE.
 

 

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