National Tobacco Campaign (1997-2005)
The National Tobacco Campaign ran from 1997 to 2005 focusing on 18 - 40 year old smokers.
The campaign aimed to move Australian smokers a step closer to quitting by encouraging them to put the words 'give up smoking' on their personal agenda for today, rather than on the list of 'things I'll do in the future'.
The campaign's advertisements were extensively pre-tested with groups of smokers from the target audience to ensure that the campaign carried messages which would be meaningful to smokers.
Campaign media
The campaign advertisements have been seen around Australia on television and radio, in newspapers, on buses, posters, and on Doctor's Television.
Smoking and your body
Tobacco use reduces not only your life expectancy but your quality of life. Many medical conditions caused by smoking can result not just in death, but in living for years with disabling health problems.
Quitters help
Quitting smoking can be one of the most difficult, yet rewarding things a person can do. Most smokers' say they would like to quit, and may have tried at least once. Some are successful the first time, but many other people try a number of times before they finally give up for good.
Health care professionals
Practical information on smoking cessation and effective strategies that general practitioners and other practice staff can apply to identify smokers and assist them to stop smoking.
Parents and smoking
Smoking causes many harms to your body but also to those around you that are younger. How does your smoking affect the ones you care for?